The Lance Armstrong Foundation changed its name to Livestrong Foundation after the company founder and namesake was outed for use of performance-enhancing drugs. In other cases, a company’s brand had been so tarnished by scandal or associated with an industry held in increasingly poor regard that the name had to go. Is your location on the list?Ī comfortable retirement: In which states will your money will last longest or shortest? Macy's closings: More than two dozen stores are shuttering. View Gallery: Netflix, Subway and WWE rank among biggest corporate name changes ever For example, Weight Watchers changed its name in 2018 to WW to better communicate that the company offers a wider array of wellness products than just weight loss aid. Some of these companies changed their brands to more effectively represent their range of products and services. Here is a look at the brands that will disappear in 2020.
Some of these companies may not be around today had they not rebranded. This list focuses on name changes that were responses to urgent financial or public relations problems. reviewed 15 of the biggest corporate name changes in recent history.
In these cases, rebranding with a new name can be necessary to turn corporate fortunes around.Ģ4/7 Wall St. However in the face of a public relations disaster, declining revenue, or major changes in consumer preference, a high-profile brand name can become a liability. Watch Video: Rebranding was forced upon these 5 corporationsįor the nation’s largest companies, a highly-recognizable name can be an extremely valuable asset.
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